The NHL has finally decided to dip its toe into the world of NFTs, and it’s about as graceful as a hippopotamus in a ballet recital. The league is partnering with sweet NFT platform to create a collection of “digital collectibles” that will allow fans to own a piece of their favorite team’s history.
The problem is, this is a terrible idea. NFTs are a complete scam, and the NHL is so late to the game that it’s actually embarrassing.
Let’s start with the fact that NFTs are worthless. They are nothing more than digital tokens that are stored on a blockchain. They don’t have any intrinsic value, and they can be infinitely replicated. In other words, they are just like Pet Rocks from the 1970s – except they’re even more pointless.
The NHL is trying to spin this as a way for fans to connect with their teams on a deeper level. But let’s be honest, the only people who are going to buy these NFTs are speculators who are hoping to make a quick buck. Real fans will just laugh at the NHL for trying to cash in on this fad.
And let’s not forget that the NHL is already years behind the times when it comes to NFTs. Other sports leagues, like the NBA and MLB, have been selling NFTs for months. The NHL is so late to the party that the guests have already left and the lights are turned off.
This is just another example of the NHL’s cluelessness when it comes to marketing. The league is so out of touch with its fans that it’s actually sad.
NHLPA, @NHL, @NHLAlumni and @Sweet unleash a new era in sports digital collectibles with #NHLBreakaway: https://t.co/fHNrQmNu0v pic.twitter.com/b53nc2NgQL
— NHLPA (@NHLPA) November 15, 2023
So, here’s to the NHL’s NFT debut: a cryptic collection of dumb ideas that will go down in history as one of the league’s biggest blunders.
